As the subway system in Guangzhou expands prior to the start of the 2010 Asian Games, so have the earnings of a free metro newspaper in the southern city.
Citing fatter advertising revenues since its launch three years ago, Guangzhou Metro Daily posted around 30 percent growth in ad revenues in the first half of this year and expects even better growth in the second half, eccentric shafts editor-in-chief Jiao Xiangyang said.
The newspaper reported a more than 90 percent increase in earnings from advertisements last year, despite the economic downturn and a drastic drop in ads following the massive Wenchuan earthquake.
The newspaper generated more thanstainless steel pin 10 million yuan in advertising revenues in 2007.
The tabloid newspaper, published by Guangzhou Daily Press Group and Guangzhou Metro Corp, offers 16 color pages with news, consumer information and supplements
Published five days a week, it has a circulation of more than 200,000.
The weekday paper is distributed at all the city's metro stations, top office buildings, high-end restaurants and hotels, and also at some shuttle bus stations used by high-end property owners.
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